Social media tools are critical in helping brands efficiently and effectively manage the conversations taking place around their content. Making sense of the data available to you and gleaning insights from it will allow your social media campaign to come full circle, aligning with your business needs and helping you achieve your goals. There are literally hundreds of social media tools available, but chances are just a few will suit your particular needs. Altimeter Group has very handily segmented social media tools according to five use cases and here, we […]