Social Media Archives - IT Re-envisioned

Influencer, Advocate, Champion, or Ambassador – Does it Matter?

October 29, 2014 in Influencer Marketing, Non-Tech, Social Media

Influencer marketing is a hot topic right now among companies. There are so many theory’s around what algorithms we need to correlate social metrics into actual influence. Then once we find that magical formula, or at the very least a formula that gives a number we feel good about, what name do we call them? If we call them an advocate or an ambassador is it required that the content they are creating will always be positive? If we call them a champion does that mean they know everything there is to know about […]

Tags: Influencer Marketing, measure influence, online influence, Socia ROI, Social Business Strategy, social influencer, Social Media, social strategy, socialbiz
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How to Create More Engaging Social Content: Step Two, Understand the Buying Cycle

April 5, 2013 in Social Media

In the first post of this series, we discussed the importance of better understanding your customer and using buyer personas as a tool in that pursuit. Once you have that insight into who your customers are, it’s time to consider where they are in their purchasing decision-making process. Social media expert Chris Brogan published a fantastic and simple to use resource on this recently. Fishing Where the Fish Are is a short report to help marketers map social media to the buying cycle. Before making any purchase, customers are on a journey through their discovery of […]

Tags: online influence, social busines, Social Business Strategy, Social Media, social strategy, socialbiz, technology
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Putting a Value to Social Media

March 9, 2013 in Social Media

Did that title grab your attention? Of course it did, that is the magical formula that everyone is looking for. But how do you get value or determine the ROI of something? You have to track it with metrics right? But, in my opinion that is the first mistake. There are always ways to game the system with metrics. You want to measure likes/followers, okay I’ll just pay some money to a third-party service and buy them. It’s easy to see when a company does that you say…ok, you want […]

Tags: Socia ROI, social busines, social influencer, Social Media, social rankings, social strategy, socialbiz
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How Do You Measure The ROI of Social Media?

February 6, 2013 in Non-Tech, Social Media

“You can’t put a price on friendship”, that’s what I remember being said to me when I was growing up. Look we all know the end goal of any business is to make money, it’s all about the bottom line. But can your social strategy be just to drive revenue? Personally I don’t think so. In some most cases you should treat your social strategy like your personal strategy. Let’s take a look at the personal side of social media. I’ll use twitter as an example, when I first started […]

Tags: building relationships, measure influence, online influence, personal strategy, ROI, Socia ROI, social busines, Social Media, social relationships, social strategy, socialbiz, twitter
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