Influencer marketing is a hot topic right now among companies. There are so many theory’s around what algorithms we need to correlate social metrics into actual influence. Then once we find that magical formula, or at the very least a formula that gives a number we feel good about, what name do we call them? If we call them an advocate or an ambassador is it required that the content they are creating will always be positive? If we call them a champion does that mean they know everything there is to know about […]