Building a community around your company’s social presence is important, but the quality of that community is even more critical. Businesses need to attract the right type of followers, in order to connect in a way that benefits both parties. LinkedIn tools help marketers attract the followers most interested in your company. Once your LinkedIn Company Page is optimized with accurate company information, Products and Services, and interesting content, you can focus on developing and nurturing relationships with followers. Connecting with your target market allows for exponential growth, as engaged users will share your […]