You can call it whatever you want: influencer relations, influencer marketing, evangelist, advocate, thought-leader, social/community manager, technical marketing engineer, etc. If the goal of your job is to educate non-customers in hopes that they will become customers, you’re marketing to them. Every time you ask someone with one of these titles what their role is I bet the answer either starts with or ends with “but I’m not marketing”. Why!? Marketing isn’t the problem, in fact if it wasn’t for marketing we probably wouldn’t have jobs. Why would customers even […]