Businesses of all sizes – from small retailers to large, multi-national corporations – are looking for ways to increase traffic to their websites through social media. Real-time, highly mobile channels such as Twitter are uniquely qualified to convert users to customers, by enabling marketers to use a wide range of popular topics to gain visibility and sales. Here’s the tricky part, though: how do you align social and web content to help prospects find your website and take the next step in their journey to becoming a customer? Third-party analytics, used correctly, […]