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You are browsing the Blog for community engagement

Don’t Ignore Your Community

November 12, 2015 in Community, Social Media

(source) Let the community work for you instead. The most undervalued and ignored part of most companies is the community. At this point in time every CMO “gets” that we need a community but aren’t really sure where it fits, what resources it should have, and what purpose it serves. It’s like companies are launching communities just because other companies launch communities. When you do this you are just setting it up for failure and wasting your staff’s time as well as the customers that may come in to offer […]

Tags: Community, Community Buidling, community engagement, community management
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Why Online Communities are the Next Big Thing 

August 17, 2015 in Social Media

Which platform is right, what is the next twitter…..what is the next big thing that will help companies connect with their customers? It seems every business is asking themselves these questions when it comes to connecting with customers. However, the problem is the question they are asking. They should be focused on what the customer wants and not so much on the next platform they can use to sell to you. There are many ways in which companies try to communicate with customers or potential customers. I will go over a few in […]

Tags: community engagement, community management, online communities, Online Community, Social Media, social strategy
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