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You are browsing the Blog for Community

Should You Stop Your Social Listening Program

May 2, 2016 in Community, Social Media

Image credit: Brandwatch Let’s face it almost every company out there has some sort of social listening program. It doesn’t matter if you are a tech company or in the food industry, you care what your customers and competitors are saying. The great thing is that there are a number of excellent services out there that will let you search for those conversations. The not so great thing is that a lot of companies are not doing the best job at listening. It’s been said over and over that these […]

Tags: Community, Social, social best practice, Social Listening
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Don’t Ignore Your Community

November 12, 2015 in Community, Social Media

(source) Let the community work for you instead. The most undervalued and ignored part of most companies is the community. At this point in time every CMO “gets” that we need a community but aren’t really sure where it fits, what resources it should have, and what purpose it serves. It’s like companies are launching communities just because other companies launch communities. When you do this you are just setting it up for failure and wasting your staff’s time as well as the customers that may come in to offer […]

Tags: Community, Community Buidling, community engagement, community management
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What’s The Real Value Of Community?

March 17, 2015 in Non-Tech, Social Media

Simply put; communities exists so that people can share unique experiences or to solve common problems. However in today’s social world there a lot of faster and more convenient ways of getting an answer to your question…..right? Why would anyone take the extra step to join a community? How does an online community fit in with the goals of the business? From a consumer point of view communities allow me to find answers or post questions about specific issues I am having with a product and they also allow me […]

Tags: Community, Online Community, Social Community, Value of Community
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Taking My Talents to South Beach…A New Role with EMC

June 19, 2014 in Non-Tech, Social Media, Uncategorized

Okay so this announcement may not be as dramatic as LeBrons and maybe it’s a little bit more north than South Beach. I have found that in life the some of the best opportunities present themselves when you’re not looking for them. Over the past 10 years at Dell I have moved around to a few different teams and even some of those opportunities were just dropped in my lap. I started of working on the tech support side and quickly moved up and was approached by the community team to help […]

Tags: Community, EMC, EMC Elect, Engagement Manager, Job Change
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