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Architecture or Marketecture
As you know a couple of weeks ago I had the chance to participate in a #syschat via twitter and a webinar put on by SolarWinds and my good friend Kong Yang. The main topic was around Hybrid Cloud, Software Defined Data Center, Containers, and Converged Infrastructure. You can find some interesting predictions from Kong and SolarWinds HeadGeeks on these topics here. One of the questions I found interesting was “Are these architecture or marketecture?” One of my favorite quotes was from Christopher Kusek “The constructs being Architecture vs Marketecture really depends upon […]
Do You Need Manager Approval?
February 9, 2015 in Influencer Marketing, Non-Tech
Should anyone ever have to ask for manager approval for customer satisfaction? In my opinion, no. Have you ever been to a local retail store or restaurant and had a bad experience? Then the employee offers you a discount for that inconvenience, but first he has to get manager approval? Why is this? Why are employees trained in a way that anything above their job has to have approval? One of my first jobs was as a repair technician in a local IT shop. During one of the slow days […]
Traditional vs. Social Marketing. Is One Better?
January 13, 2015 in Influencer Marketing
Let me start this by saying this blog is in no way meant to be an insult to traditional marketing nor am I saying that social marketing is better. In fact, if any traditional marketing folk are reading this I would be ecstatic to have your feedback. It seems the more I talk with others in the social marketing world, whether that’s influencer marking, evangelism, advocacy, digital marketing, etc., I often hear the same thing; “We would like to do more, we just don’t have the budget”. Why is that? […]
How Do You Get The Answers You Need
January 6, 2015 in Influencer Marketing, Non-Tech
This isn’t going to be a long post, but more of a unofficial poll. Feel free to also elaborate in the comment section as well! When you are facing a problem with a specific product, where do you go to get help? There are many ways to get the answers to your problems. You could visit the manufactures website, you could ask a friend, or you could simply Google the problem you are having and see what others have done to resolve it. However there are caveats to all those […]
Influencer, Advocate, Champion, or Ambassador – Does it Matter?
October 29, 2014 in Influencer Marketing, Non-Tech, Social Media
Influencer marketing is a hot topic right now among companies. There are so many theory’s around what algorithms we need to correlate social metrics into actual influence. Then once we find that magical formula, or at the very least a formula that gives a number we feel good about, what name do we call them? If we call them an advocate or an ambassador is it required that the content they are creating will always be positive? If we call them a champion does that mean they know everything there is to know about […]
Influencer Marketing – What’s In It For You?
October 24, 2014 in Non-Tech, Social Media
*Disclaimer – This post will be heavily weighted toward the EMC Elect program which I help manage at EMC. Although this is my perspective on this program in particular, it would also be my opinion toward any other such program. Also EMC Elect nominations are open until December 31st. 🙂 Enjoy! photo: Since joining EMC in June, I have had numerous conversations with people on EMC’s influencer program EMCElect. Generally the conversations all start the same, “What are the EMC Elect and what do they get out of the […]
Who Loves Free BBQ and Beer
October 21, 2014 in EMC Elect, Events
Now that I’ve lured you in…Next month is Dell World and a friend of mine over at Cisco, Scott Hanson (@CiscoServerGeek), is throwing a vBBQ for all the techies coming into town. This will be a great way for you to hang out with other IT professionals outside of the conference setting and get to know each other. You can RSVP here! This year in order to raise awareness of the EMC Elect program, the EMC Elect team will be sponsoring the event and buying the BBQ for the […]
Making My Way To VMworld Europe
VMworld Europe 2014 is almost here. I am not sure about the rest of you but I am pretty excited. For one, this will be my first non-US VMworld and also my first trip to Barcelona! I will be there representing the EMC Elect and talking to others in the community about our program. As it turns out 5 of our elect members also have sessions so I will also be supporting them in those sessions. For a full list of EMC VMworld sessions you can visit the VMworld Europe […]
Don’t Tell a Story, Have a Conversation. The Art of Social Selling
October 7, 2014 in Non-Tech, Social Media
How do you become great at social selling? Don’t try to sell! Can it really be that simple? I am by no means an expert on this topic, so everything you are going to read from here out is purely my opinion and should be questioned 😆 . One of the most overused phrases I hear from “experts” is “You should be telling you’re story through social. That will help you sell you and your brand”. While I don’t think that statement is completely wrong, I think people are missing the bigger […]