(source) Let the community work for you instead. The most undervalued and ignored part of most companies is the community. At this point in time every CMO “gets” that we need a community but aren’t really sure where it fits, what resources it should have, and what purpose it serves. It’s like companies are launching communities just because other companies launch communities. When you do this you are just setting it up for failure and wasting your staff’s time as well as the customers that may come in to offer […]