Let me start this by saying this blog is in no way meant to be an insult to traditional marketing nor am I saying that social marketing is better. In fact, if any traditional marketing folk are reading this I would be ecstatic to have your feedback. It seems the more I talk with others in the social marketing world, whether that’s influencer marking, evangelism, advocacy, digital marketing, etc., I often hear the same thing; “We would like to do more, we just don’t have the budget”. Why is that? […]