In the first post of this series, we discussed the importance of better understanding your customer and using buyer personas as a tool in that pursuit. Once you have that insight into who your customers are, it’s time to consider where they are in their purchasing decision-making process. Social media expert Chris Brogan published a fantastic and simple to use resource on this recently. Fishing Where the Fish Are is a short report to help marketers map social media to the buying cycle. Before making any purchase, customers are on a journey through their discovery of […]