With so  many people/brands online these days how do you determine who to trust or listen to?  Do you look at followers, fans, likes, amount of activity, people they follow, Klout score, or any of the other online influence tools?  I admit, I do keep track of my Klout score not to see how high I can get it but to see if people find the content I am putting out there relevant.  While not perfect (none are) sites like Klout and Kred at least give you some sort of […]