How Do You Measure The ROI of Social Media?

February 6, 2013 in Non-Tech, Social Media

“You can’t put a price on friendship”, that’s what I remember being said to me when I was growing up.  Look we all know the end goal of any business is to make money, it’s all about the bottom line.  But can your social strategy be just to drive revenue? Personally I don’t think so.  In some most cases you should treat your social strategy like your personal strategy. Let’s take a look at the personal side of social media.  I’ll use twitter as an example, when I first started […]