Who’s in Charge of Social?

April 18, 2013 in Social Media

Seems like a simple question right? Aren’t we all in charge of social?  Out there building our personal brand and help establish brand credibility for the company we work for?  But, who’s that person in the background that implements a social strategy for your company, manages all the company social accounts, engages with customers in not only happy conversations but the bad ones as well?  Who is the person that is monitoring trends and exploring new tools? What about implementing social campaigns and analyzing the social metrics to provide the benefits of […]