Dumb, incomplete, fake, easy to manipulate, accurate, fair…These are all things that people say about social media influencer scores. Hey, I myself use some of these tools to report back to management in my current job on how I stack up in the conversation. The truth is while none of the services can accurately measure level of engagement, true influence you have on someone, or your knowledge of a specific topic companies do need something to base the social strategy on. Therefore, these “scores” won’t go away until something better […]