Should You Stop Your Social Listening Program

May 2, 2016 in Community, Social Media

Image credit: Brandwatch Let’s face it almost every company out there has some sort of social listening program. It doesn’t matter if you are a tech company or in the food industry, you care what your customers and competitors are saying. The great thing is that there are a number of excellent services out there that will let you search for those conversations. The not so great thing is that a lot of companies are not doing the best job at listening. It’s been said over and over that these […]